LifeWay Films schedules encore 'Insanity of God' simulcasts
Response to LifeWay Films' simulcasts of "The Insanity of God" last fall has prompted encore showings March 22 and 26.
The feature documentary tells the story of missionaries Nik and Ruth Ripken who traveled to 72 countries into the depths of the persecuted church to find out if God actually makes a difference in difficult places. The film is produced by the International Mission Board and Cooke Pictures, distributed by LifeWay Films and based on a best-selling book of the same name released by LifeWay's B&H Publishing Group.
LifeWay Films' Trent Myers said the large turnout for the first simulcasts Nov. 9 and 13 and requests for more showings led to the additional simulcasts this spring.
The Insanity of God premiered in theaters with one-night showings on Aug. 30 and Sept. 13, garnering $1.1 million in ticket sales. The Aug. 30 showing was number one in per-theater average.
The film's DVD was released Nov. 21.
"This film impacted so many lives last year ... and we want to continue creating new opportunities for churches to share the Gospel," Myers said. "The Insanity of God simulcast is the perfect way for churches to do this by inviting individuals throughout their communities in for a free movie night and popcorn.
"With all the different types of digital media consuming our lives these days, there's no better way of sharing the story of Jesus than through the medium of film," Myers said. "The Ripkens' story is so challenging and uplifting and we believe it has the potential to change lives all over the globe."
Churches and individuals can register for the March 22 and 26 simulcasts at LifeWay.com/InsanityofGod.
Carol Pipes is director of communications for LifeWay Christian Resources.