We already have the tools to reach next-generation Hispanics

Students have an advantage when it comes to reaching Hispanic millennials with the Gospel because they already interact with them at school and university campuses.Billy Young, next generation ministries catalyst with the Florida Baptist Convention, pointed out in a phone conversation that Millennials and post-millennials are the generations that have perhaps been the most exposed to diversity through their school systems.

“Student ministry/college ministry is more diverse than other ministries because [Millennials and post-millennials] have gone to school with many different cultures; they are accustomed to interacting with people different than they.”

For Young, this is encouraging because it means that millennials and post-millennials within our Southern Baptist churches already possess some of the best tools to reach their peers.

This is especially relevant for churches making a conscious effort to reach Hispanic millennials and post-millennials, given that they are the youngest ethnic group in the nation and their numbers are expected to continue to increase.

“There are differences between he cultures,” Young said, “And you have to understand all that. But how you reach them with the Gospel is simple: Build a relationship and share the Gospel.”

Building relationships across cultural lines for predominantly Anglo churches is not impossible, given that sitting in the pews of those congregations are youth and young adults who already make connections with a variety of cultures on a daily basis while at school.

I go into more depth about how we can reach Hispanic millennials—in other words, how we reach my generation!—in the cover story of our March print edition.

Keila Diaz is the Miami-based reporter for the Florida Baptist Witness, the official news source of the Florida Baptist State Convention. She can be reached by phone at 305-724-0544, or via email at keila.diaz@gofbw.com

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