Pastor Traylor surprises Olive's guests by sending personal texts

 
I recently had the opportunity to spend time with Ted Traylor, pastor at Olive Baptist Church in Pensacola. During our wide-ranging conversation, Dr. Traylor talked about a discipline in his life instilled by Jim Henry, former pastor of FBC Orlando and former president of the Southern Baptist Convention. Jim told a small group of people that included Dr. Traylor about how every Saturday he used to call everyone who visited FBC Orlando the previous week. Dr. Traylor’s response: &...

Artificial intelligence spawns ethical concerns

 
The ethics of artificial intelligence (AI) has drawn comments from the White House and British House of Commons in recent weeks, along with a nonprofit organization established by Amazon, Google, Facebook, IBM and Microsoft. Now, Baptist computer scientists have called Christians to join the discussion. Louise Perkins, professor of computer science at California Baptist University, told Baptist Press she is "quite worried" at the lack of an ethical code related to AI. The Christian worldview, she added, has much to ...

Google update could decrease churches' web traffic

 
A change in Google's formula for prioritizing search results could keep churches without mobile-friendly websites from being as visible online to potential visitors. Starting April 21, Google updated its algorithms for searches done from mobile devices to give higher placement in the results to websites that are compatible with such devices. That means churches with older, more basic websites may not appear among the top results when, for example, mobile phone users search for "Baptist church" and their city. "Why is ...

Leaders say digital experts lacking in Florida Baptist life

 
Some Florida Baptist pastors got the opportunity to hear from digital expert Scott Smith when he presented at a couple of the state evangelism conferences earlier this year. Smith is state missionary with Evangelism at the Georgia Baptist Convention. Brad Gwartney, associate pastor at Canopy Roads Baptist Church in Tallahassee, said he attended the evangelism conference and learned everything he could because he saw the importance of it. But he knows that a professional could educate him even more. “...

SEO a way for Florida Baptist churches to get noticed

 
Having even some basic knowledge of search engine optimization, or SEO, can pay off in big ways for Florida Baptist churches. Simply put, SEO is the practice of improving your search engine rankings by including terms and other things that search engines are looking for, such as formal names and photos, to name two. The higher up your church appears in search engine results, the more likely it is that someone will click on your church’s link and ...

How should churches handle negative online reviews?

 
By responding, says Colby Adams, digital marketing manager for Southern Baptist Theological Seminary. “Whether the comment is on social media or an online review, you have the opportunity to say ‘we’re sorry you had this experience, and we’d love to hear more about it—will you call us?’” Adams also cautions about what not to do. “Don’t argue or get defensive,” he said. “Don’t ...